Why You Should Update Old Blog Posts
It’s easy to forget about an old post once you’ve published and promoted it. To stay relevant and active, we need to keep churning out new content. BUT, that doesn’t mean we should just ignore our old blog posts. In this post, I’ll cover 10 reasons to frequently review your old blog posts.
Grab a hot bevvy and I’ll tell you why!
This post may contain affiliate links. This means if you make a purchase through one of these links, I may receive a small commission, at no extra cost to you. All opinions are my own. Read my full disclosure here.
Reasons to Frequently Review Your Old Posts:
1 – To make sure your advice is still accurate
The digital world moves and evolves constantly. Which can be both exciting and frustrating. With changes being made to social media platforms at a blinding speed, it’s important to frequently review and evaluate your old blog posts to make sure they’re still relevant.
Are the tips and advice you’ve given still valid? If any information you’ve provided is out of date, change it!
2 – To improve the readability of your post
Your writing has likely improved over time. If you have been blogging for a while, chances are your writing skills have grown.
You may read an old post and find you can improve the flow of your wording and sentence structures. People won’t stick around on a blog that’s full of spelling/grammatical errors.
The Grammarly Plugin can really help with that. As well as the Yoast Plugin. Both offer great free versions.
3 – To evaluate your images
Have you filled out your metadata and alt text for your images? If not, do it! Metadata and alt text matters!
Learn more here:
Your design skills have also likely improved. Are you still happy with your post’s images – particularly your main, pinnable image?
Either way, take the time to create a new pin image. Once you’ve reviewed your post you’ll likely want to start promoting it again with a fresh new pin design.
4 – To make sure your links still work
I recently discovered the link for an affiliate product I promote had been changed and I didn’t know it!
Therefore anyone who clicked on that link didn’t get to where they wanted to. Making me look unprofessional and possibly missing out on a sale.
Take the time to check your links are still working and taking your readers where they should.
Also, are your links still taking your readers to accurate and current information that you want to be affiliated with?
5 – To improve your SEO
You’ve likely learned more about SEO since creating the old content. Can you make any improvements? Add more relevant tags, categories or keywords?
As I’ve already mentioned above, now’s the time to install the Yoast Plugin to improve your SEO. Using a browser extension like Keywords Everywhere can help you find the best keywords for your post as well.
To really up your SEO game try Easy On-Page SEO by SEO expert, Debbie Gartner. It’s really affordable and pays for itself in the organic traffic you’ll generate!
P.S. If you are on a tight budget, you can take Debbie’s FREE Intro to SEO course.
6 – To seize a new opportunity
Have you joined any affiliate programs that you could add a link for? Maybe you’ve written other relevant posts you can suggest people check out? Or perhaps you’ve created a new Opt-In?
Adding new links could lead to a sale, more traffic, or possible subscribers to your list. Seize the chance to place those links (without looking too spammy, K?)
7 – To beat writer’s block
This is one of my favourite reasons to review old blog posts. When you are stumped for ideas to write about or just can’t get motivated, reviewing old posts is a great blogging task.
And by the time you’re done, you likely have a new and improved post to re-share and promote. If you’re stumped for new ideas, simply repurpose that old content into something shiny and new!
Related Reading: 10 Minute Blog Tasks to Grow Your Blog
8 – To maintain your brand/formatting
Maybe you are formatting your posts differently these days. Headings, colours, font sizes, etc. Make any changes to formatting so the look of your blog is consistent and maintains your branding.
You’ll look more professional to returning visitors or to someone who’s taking the time to look around your site for the first time.
9 – To stay on trend
Has the most effective way of designing social media images changed?
Optimal sizing for social media is constantly changing. Make sure your images are staying in line with current trends.
Most importantly in my mind, be sure your Pinterest Pin images are tall, vertical pins with a 2:3 ratio. Like 1000 x 1500 pixels.
10 – To add more/new information
Maybe your knowledge of the subject has increased. Can you elaborate on the topic more since you wrote the post?
Your opinion also could have completely changed. Have you tried any new strategies you can share? Slip in some extra nuggets of wisdom to keep people coming back for more!
Ta-Da! You’re done!
After making my improvements, I like to create a couple new pin designs and reshare to Pinterest and other social platforms.
Create well key-worded descriptions to drive new traffic to that old post and gain some additional loyal followers.
I hope this motivates you to review your old blog posts on a regular basis. I am constantly “checking up” on posts to make sure they are doing everything they can do for my readers and my business.
Whatever you do, don’t delete an old post! As long as you never stop learning, you’ll always have some value to add to your new AND old content. Get updating!
To get the most out of those old posts, be sure to grab our free revamping checklist below!
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Why You Should Update Old Blog Content Regularly
Blogging Resources I love and recommend:
SiteGround – I use SiteGround as my web hosting platform and I love it. They are trusted by the owners of over 1,900,000 domains! It’s secure, fast, reliable, and the customer service is AMAZING! I’ve had to contact them for help for a few reasons and the support I received was outstanding. Learn more about SiteGround HERE.
Sendowl – I use Sendowl to sell my own digital products. Sendowl acts as the middle man between buyer and seller. They deliver your product and handle the payments for you. If you’ve got an eBook, printable, or service to sell, Sendowl makes it really easy and affordable. Learn more about Sendowl HERE.
ShareASale – If you are interested in monetizing your blog through affiliate marketing, ShareASale has got to be one of the easiest ways to do it! They’ve got merchants for every niche looking for affiliates to promote their products. Learn more about ShareASale HERE.
Grammarly – I saw a huge improvement in my writing after installing Grammarly. It’s the World’s leading checker of spelling, grammar, punctuation, and plagiarism. The better your writing, the more credible you will seem to you readers. Did I mention they have a FREE version? Check it out HERE.