You may think that Pinterest is just for bored women looking for outfit inspiration, unique wedding ideas or recipes, but it’s so much more than that. If you have a product to sell, a blog, website, Etsy shop, and you aren’t on Pinterest yet, you are seriously missing out! Keep reading to find out why you should be using Pinterest to sell your product or business.
This post contains affiliate links. This means if you make a purchase through one of these links, I may receive a small commission, at no extra cost to you. All opinions are my own. Read my full disclosure here.
Pinterest is a Visual Search Engine
175 MILLION people use Pinterest every month! That is not a made-up number.
People (mostly women, but male users are on the rise) flock to Pinterest for inspiration, ideas, product recommendations, and more. It’s quickly become a handy search engine to not only get information but also find a specific item you’re looking for, complete with a link to where it can be purchased. It turns browsers into buyers. Who doesn’t love online shopping? People see it, they like it, they buy it. The path from view to purchase is short, fast and easy.
Pinterest also helps you figure out what your audience likes and what they don’t. When you create a business account with Pinterest, you get the power of analytics. The analytics give you valuable insight into what your audience is clicking, saving, and just generally responding to. And of course, what they aren’t. You can also see things like who your audience is in terms of gender and where they live. All that knowledge is power! Power that you can use to generate traffic and sales.
Join as a business here.
Pinterest Pays Attention
If you start pinning other people’s pins that have gone viral or have a lot of repins, it helps your profile rank higher. This means Pinterest will notice that you pin really great, in-demand content and give you more exposure. Posting the best pins means more people will see you, follow you, and hopefully click on over to your website.
Not only will those clicks increase the chances of gaining clients or making a sale, but the boost in traffic will also help with your SEO (Search Engine Optimization). Meaning, the more engagement on your site, the better your site will rank with Google.
It gets even more interesting. People are using Pinterest to make money even when they don’t have a product to sell. They are doing this through Affiliate Marketing. What’s affiliate marketing, you ask? Basically, an online retailer pays you a commission to promote or drive traffic to their sites, resulting in sales. Pinterest put a stop to affiliate links for a period of time because spammers were abusing them. But they’ve boosted their spam detection and have begun allowing them again. I’ll go more in-depth about affiliate marketing in my next post. Otherwise, the link below is not only an example of an affiliate link, but also a great (and very affordable – $12) E-book on how to get started in affiliate marketing:
All of this info is just way too good to pass up as a business person. Why are you not using this platform to sell your products or drive traffic to your site? It’s so simple. As your audience pins your images, the people that follow them are exposed to your content too. This can create a ripple effect and thus, your reach grows.
These are just a few small reasons to use Pinterest for online marketing. Just the tip of the iceberg, really. To learn more, and to find out the steps you can take to use Pinterest to grow your business, check out my next post:
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For more handy dandy Pinterest Tips, check out my board – Pinterest Tips for Bloggers:
Blogging Resources I love and recommend:
SiteGround – I use SiteGround as my web hosting platform and I love it. They are trusted by the owners of over 1,900,000 domains! It’s secure, fast, reliable, and the customer service is AMAZING! I’ve had to contact them for help for a few reasons and the support I received was outstanding. Learn more about SiteGround HERE.
Tailwind – Is the Pin Scheduler of choice amongst most bloggers. I don’t know where I’d be in this business without it. In my mind, it is a NECESSITY! It’s like your blog/Pinterest assistant. And it’s a real game changer. If you haven’t already, sign up for a FREE month of Tailwind HERE.
Sendowl – Is my favourite source of affiliate income. Earn money through Sendowl 3 different ways. Refer people to their services, promote products for other bloggers, or use it to sell/run your own affiliate program and products (such as e-books). Learn more about Sendowl HERE.
ShareASale – If you are interested in monetizing your blog through affiliate marketing, ShareASale has got to be one of the easiest ways to do it! They’ve got merchants for every niche looking for affiliates to promote their products. Learn more about ShareASale HERE.
Grammarly – I saw a huge improvement in my writing after installing Grammarly. It’s the World’s leading checker of spelling, grammar, punctuation, and plagiarism. The better your writing, the more credible you will seem to you readers. Did I mention they have a FREE version? Check it out HERE.