It’s time for some truth bombs, fellow bloggers! Today I’m going to give you 5 Reasons I Didn’t Share Your Blog Post. Meaning, I found your post, read it, but chose not to share it with my followers. Ouch. Sometimes the truth hurts. But I’m hoping I can help you right those wrongs! Let’s dive into the reasons I didn’t share your post, and learn how to make adjustments that will increase your blog traffic and social media engagement.
Let’s get started!
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Reason #1 – No Pinterest friendly, “pinnable” image
I see this one quite often and it’s so frustrating. Especially if I really like the content and WANT to share it! Pinterest is a massive source of traffic for bloggers. It’s so important to make your post Pinterest friendly. Most importantly, you need to have an attractive, vertical “pin” image!
I’ve noticed this one repeatedly while participating in Facebook Group blog sharing threads. I find a link to a post within my niche, only to get to the actual post and find nothing but square or horizontal images to pin. Both of which are big no-no’s in Pinterest land. Pinning those images would make me look like a total newbie. ALWAYS have a vertical image.
Reason #2 – No Social Sharing Buttons
If you don’t have social sharing buttons on your posts, you make it that much more difficult for your readers to share it. This is another issue I find a lot when pinning for Facebook Group threads. I spend so much time scrolling through blogs, looking for a “Pin It” button. Sometimes I’ll find a Pinterest icon, but when I click it I’m redirected to the writer’s Pinterest account. Aim for social share buttons AND social follow buttons. I personally use the Shareaholic plugin for my social buttons.
*I also recommend using the jQuery Pin It Button for Images plugin (which is free, btw).
It adds a “Pin It” button over images on your blog making it easier for readers to pin that nice vertical pin 😉
Reason #3 – Spelling & Grammar Mistakes
If the content is poorly written, seems rushed or is full of grammatical errors and spelling mistakes, I’m not going to share it with my followers. Poor grammar and spelling will make you seem less credible. And if I share it, it will make ME seem less credible. You always want to be providing the best quality and highest value possible. Even if your information is good, I’m not sharing the post if it’s painful to read.
If this is something that doesn’t come naturally to you, I can’t say enough good things about Grammarly (it’s free, so check it out!) Take it from this grammar nerd who saw a big improvement in her writing skills after installing it. You won’t be sorry.
Reason #4 – Not Visually Interesting
Not only does your information have to be good, but it also needs to look good! Meaning, don’t just write one big block of text and expect people to gobble it up. If there are not enough images to break up all the text, even if your content is good, your readers are going to get bored.
Especially on mobile view. Remember that on mobile view, your text gets condensed vertically. So what seems like a reasonable length paragraph on desktop, may seem long, boring and too wordy on your readers phone.
Break up those paragraphs with something visual. If the content seems long but you don’t have a picture to use, there are lots of other things you can do to give the post some visual interest.
Some great ways to break up content:
• A related post you can recommend
• Horizontal banner ads for an affiliate program
• More white space (ie. shorter paragraphs with more spaces between them)
• An opt-in / subscriber box
• Large headings (hopefully in a bright colour that matches your branding)
• A line break
• Bulleted lists (like this one)
This can be a balancing act as you don’t want to make things SO busy it’s distracting. But keep things looking attractive enough to hold your reader’s attention.
Reason #5 – Unoriginal Content
If your post reads as though you copied and pasted it from a bunch of other posts, I’m not sharing it. No one wants to read content that sounds forced or plagiarized. And bloggers who’ve been around a while can tell. We want unique. We want new. Once again, if I share crummy content with my followers, they’d stop finding value in what I’m providing to them. You need to share something of value in order to get other bloggers to share your information. Always give your own unique (and credible) advice.
There you have it! The top 5 Reasons I Didn’t Share Your Blog Post.
So…are you guilty of any of these blogging offences? Have a peek at some of your posts and see. If you’re not getting the shares you’d like, maybe there are some adjustments that you can make. While you’re at it, grab yourself our Free Blog Post Revamping Checklist below and turn those posts into fresh and “pin-worthy” gems!
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Blogging Resources I love and recommend:
SiteGround – I use SiteGround as my web hosting platform and I love it. They are trusted by the owners of over 1,900,000 domains! It’s secure, fast, reliable, and the customer service is AMAZING! I’ve had to contact them for help for a few reasons and the support I received was outstanding. Learn more about SiteGround HERE.
Tailwind – Is the Pin Scheduler of choice amongst most bloggers. I don’t know where I’d be in this business without it. In my mind, it is a NECESSITY! It’s like your blog/Pinterest assistant. And it’s a real game changer. If you haven’t already, sign up for a FREE month of Tailwind HERE.
Sendowl – Is my favourite source of affiliate income. Earn money through Sendowl 3 different ways. Refer people to their services, promote products for other bloggers, or use it to sell/run your own affiliate program and products (such as e-books). Learn more about Sendowl HERE.
ShareASale – If you are interested in monetizing your blog through affiliate marketing, ShareASale has got to be one of the easiest ways to do it! They’ve got merchants for every niche looking for affiliates to promote their products. Learn more about ShareASale HERE.
Grammarly – I saw a huge improvement in my writing after installing Grammarly. It’s the World’s leading checker of spelling, grammar, punctuation, and plagiarism. The better your writing, the more credible you will seem to you readers. Did I mention they have a FREE version? Check it out HERE.