It seems everyone in the blogging world is still buzzing about the latest changes to the Pinterest Algorithm. All the changes have had me thinking just how imperative it is to diversify your blog traffic.
An algorithm can change overnight and completely destroy your marketing strategy! So today we’re diving into how you can diversify your business and create various traffic sources and multiple streams of income.
This post contains affiliate links. This means if you make a purchase through one of these links, I may receive a small commission, at no extra cost to you. All opinions are my own. Read my full disclosure here.
A social platform can become obsolete in the blink of an eye. Think MySpace or BoardBooster. If you are counting on one source for your website traffic you could end up completely blindsided.
Personally, Pinterest is responsible for over 80% of my blog traffic. However, the way I’ve been using Pinterest is no more. I’ve had to completely change my strategy (more on how I’ve changed my strategy later) since the last adjustment to the algorithm.
Let’s look at how you too can adjust to these changes, diversify your blog traffic and create multiple streams of income.
The Email List
Your email list is by far your most valuable resource. As long as you nurture your list and keep providing value, you’ll have access to an engaged audience.
Your list is YOURS. No one can take it from you or change it. It’s in your hands. Take care of your list and they’ll be loyal to you.
If you haven’t started growing your email list, get started.
If you don’t know where to start, I highly suggest you head to Pinterest and follow Meera Kothand and Kate Doster. These ladies are my go-to email list experts.
Meera created an Email Marketing Template Stash and it is SO worth the small investment to help you grow your email list and keep your readers coming back for more.
The Email Marketing Template Stash
Related: Boss Babes to Follow on Pinterest
Mailing List Platforms
So we know it’s important to begin growing your email list as soon as possible. But who should you use as an email service provider? There are a few really great email platforms out there.
I personally believe MailerLite is your best bet for creating and maintaining your email list when you are starting out. A lot of bloggers start with MailChimp (I was one of them). But I struggled with the platform a lot. For me, it was quite confusing and I didn’t love the overall look of my forms and landing pages when I finally did figure out how it all worked.
I made the switch to MailerLite and wish I’d done it sooner! It’s much more user-friendly and offers better features than MailChimp, even on the free version. You can send unlimited email campaigns, create beautiful landing pages, and customize absolutely everything! And it’s free for your first 1000 Subscribers! There are also lots of helpful video tutorials on YouTube if you get stuck on anything.
Sign up for your free account HERE.
Get to Know Your Audience
As you grow your list, spend some time getting to know your audience better so you can keep providing value to them.
Try an interactive quiz using Typeform.com. People love a good online quiz. It can help you learn more about your subscribers and ensure you’re serving their needs.
Or simply ask your audience where they need assistance. Send out a simple email to your list and ask them what they’re needing the most help with. You can then split them into groups so you know what emails to send them. And of course which ones will not be useful to them. When you know what they want you can serve them better.
This will lead to fewer unsubscribes and a much more happy, engaged audience.
Search Engine Optimization (SEO)
Diversify your blog traffic further by focusing on your SEO.
When you need a recipe, a solution to a problem, or an answer to a question, where do you go? GOOGLE! You want to make sure Google can find your articles when users are looking for answers. Google is an incredibly important and potentially lucrative traffic source.
SEO can seem confusing and overwhelming. The hardest part is being patient! It takes time but can really pay off in the long run. Once you know how to write well-optimized posts, the traffic will come.
Do as much research on SEO as you can. It is so important to learn how Google, and other search engines work. It is well worth investing in some professional SEO training.
I found Easy On-Page SEO by SEO expert, Debbie Gartner to be a fantastic resource. This lady knows traffic! She gets around 350,000 page views a month! You can and will learn from her. The eBook is very affordable and you get a lot of bang for your buck. Check it out HERE.
Invest in SEO and you will not regret it!
Social Media Traffic
While social media can definitely be a great source of traffic, remember to never rely solely on social media to engage with your followers. Facebook, Instagram, Pinterest, and Twitter could change how they operate any day or simply cease to exist!
Try several different social platforms to diversify your blog traffic. See which works best for you. BUT, don’t stretch yourself too thin. It’s better to be on only a couple social networks and be highly engaged than be on ALL of them and not have enough time to give them the attention they need.
If you feel you can do several platforms well, give them some love so you have traffic coming from multiple sources.
For relevant tips on gaining success through social media check out my Pinterest board below:
Create a Digital Product
Creating a digital product is a fantastic way to bring traffic (and income) to your blog.
It can be a simple freebie or an eBook that highlights your particular area of expertise. You don’t have to create a big course or write a novel. An eBook can simply be a guide on something you’ve done, successfully, that you know can/will help others. As long as you’re providing something valuable, you can market it.
If you have an idea for a profitable eBook, check out EBook Bestseller Bootcamp. This course is perfect for you if you’ve ever toyed with the idea of creating your own eBook but have no idea where to begin. This will help you create, market, and monetize that eBook to truly earn that passive income you’ve been dreaming of. Learn more about it HERE.
When it comes time to sell your product I suggest you try Sendowl. Sendowl handles the payments and product delivery process for you. It basically acts as the middle man between your product and your customer.
Learn more in my post How I Use Sendowl to Make Consistent Affiliate Sales.
Become an affiliate for other bloggers and online marketers. Being an affiliate for someone else can add another income stream aside from selling your own products. Try to promote only the products you truly believe in. You’ll feel better suggesting things you’ve actually tried and know will give your audience a helping hand.
If you’ve never been an affiliate before, ShareASale is a great place to start. There are lots of merchants (Stella & Dot, Cricut, Wayfair, Tailwind, Reebok, Zazzle, etc.) to choose from for various niches. It’s free to join and really easy to use. Join for free HERE.
Another way to become an affiliate for a product is to reach out to other bloggers you admire. If there’s a course you’ve taken or an eBook you’ve purchased, send the creator an email to see if they have an affiliate program. It’s always best to affiliate for a product you’ve found value in, and can genuinely recommend. Once you’re an affiliate you can write an honest review and link to the product. Or suggest it to your email subscribers.
Offer Services on Your Blog
Offering a service to your readers is a great way to create another source of blog traffic and income. People are on your blog looking for a solution to their problem. Help solve that problem by offering your readers a done-for-you service or consultation.
Exactly what that service IS will depend on your niche and your area of expertise. For example, a lot of seasoned bloggers offer virtual assistant services.
Maybe you really enjoy designing Pinterest pins. You could offer design services or pin templates. You could also offer coaching services to other bloggers in your niche.
Basically, if you have a skill or know you can do something well, you can create a section on your blog called “Services” or “Work With Me” and sell your knowledge to others.
Just make sure you have proper legal pages set up on your blog. If you are providing consultations it’s so important you have appropriate disclaimers/disclosures on your site. You may need to set up a legal agreement, depending on the services you offer. If you haven’t set up the legal side of your blog yet you can start with this free legal course below by blogger/lawyer Lucrezia Iapichino at Blogging for New Bloggers.
Place Ads on Your Blog
Add ads to your site. This one is actually a really tough call. I personally don’t have ads on my site because I just don’t like the way they look. I want my site users to have the best experience possible. So I avoid them.
But LOTS of bloggers have great luck with them.
A common blogging goal is to be accepted into the big, high-paying networks, like Mediavine or Monumetric. You need a lot of traffic to get accepted into those.10,000 page views a month for Monumetric and 25,000 sessions a month for Mediavine (which usually equates to around 30,000 pageviews).
Google Adsense is the most common ad network for new bloggers. Acceptance into Adsense is based on quality and content, more than page views. It can really slow your site down though so you may want to hold off on ads until you have enough traffic to apply for one of the more lucrative ad networks.
You can always apply, install it and then see if it’s working well for your site. Everyone’s experience will be different. If it’s slowing down your site too much and you’re not seeing a good return on the ads, you can always remove it.
I hope this gives you some ideas on how to diversify your blog traffic to add multiple streams of income.
Personally, despite the algorithm change, Pinterest is still my number 1 source of traffic – by far! If you’re still using Pinterest as your main source of traffic I suggest creating a minimum of 3 NEW pins a day.
Is it time-consuming? It definitely can be! I found 2 time-saving solutions.
Pinterest Pin Design – Time Saving Solution #1
The first is a pin template subscription. It’s called Pinteresting Pins on Autopilot You get new Canva templates (including high-quality stock photos) delivered right to your inbox each month!
The pins are bold and eye-catching. Since using these templates my repin rates are up and I’m breaking free of my usual branded pin designs. It feels very freeing!
You also get access to a private Facebook group AND regular coaching calls with Pinterest guru, Carly Campbell (Yes, I’m talking Carly Campbell AGAIN! Sorry, not sorry. The woman is unstoppable in Pinterest Land).
I signed up right away. The templates are great. But after being a member for a month I think they are just a bonus. The private group is where it’s at. Seriously. Beyond valuable!
Have a closer look at exactly what you get:
Pin Templates Delivered to Your Inbox.
Pinterest Pin Design – Time Saving Solution #2
Next, I discovered this helpful video from Suzi at Start a Mom Blog. In it, she lets us in on a really cool tool that can make pins for you…really quickly! Watch it below:
IF neither of those solutions are within your budget, my advice would be to just keep churning out new pins.
They don’t have to be drastically different every time. Change or tweak your photo, change fonts or pick new font colours. That’s really all it takes to make Pinterest think it’s a new pin. Just avoid using the free stock photo sites. Read more about how those sites can hurt your pin’s reach below:
Why I Stopped Using Free Stock Photo Sites For My Pinterest Pins
Things have definitely changed. But that’s nothing new with Pinterest. It will never stop changing! I really hope this helps you roll with the latest Pinterest punches.
I do still think Pinterest marketing is worth the time and super powerful. Just don’t put all your eggs in the Pinterest basket. Diversify baby!
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Blogging Resources I love and recommend:
SiteGround – I use SiteGround as my web hosting platform and I love it. They are trusted by the owners of over 1,900,000 domains! It’s secure, fast, reliable, and the customer service is AMAZING! I’ve contacted them for help for a few reasons and received outstanding support. Learn more about SiteGround HERE.
Tailwind – Is the Pin Scheduler of choice amongst most bloggers. Tailwind allows me to schedule my pins on the days I can’t be near my computer. It’s like a blog/Pinterest assistant. If you haven’t already, sign up for a FREE month of Tailwind HERE.
ShareASale – If you are interested in monetizing your blog through affiliate marketing, ShareASale has got to be one of the easiest ways to do it! They’ve got merchants for every niche looking for affiliates to promote their products. Learn more about ShareASale HERE.
Grammarly – I saw a huge improvement in my writing after installing Grammarly. It’s the World’s leading checker of spelling, grammar, punctuation, and plagiarism. The better your writing, the more credible you will seem to you readers. Did I mention they have a FREE version? Check it out HERE.