How to include an animated GIF in MailerLite
Have you ever received an email from another content creator that has a GIF embedded right into it? It’s fun, it gets the point across, and adds some visual interest. Seems like a great idea, right? In this post, I’ll show you exactly how to add a GIF in MailerLite.
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Why add a GIF to your emails?
Sometimes when writing an email to your list, it can be hard to convey the right emotion to get your tone and point across. Plus, it never hurts to make your emails a little more fun.
People check their emails for the same reason they scroll social media. They’re looking for an escape. Something fun or funny to lighten their mood. Who doesn’t enjoy a good meme or GIF while scrolling Facebook?
If you’re trying to connect with your subscribers and make your email list a fun place to be, why not add some of those same elements people love about social media?
Adding a GIF to your MailerLite emails
I’m a big fan of MailerLite for many reasons. One of those reasons is their Giphy integration. It makes adding a GIF to your emails so easy!
Here is a simple tutorial on how to include a GIF in your email newsletter:
Step 1: Open up your MailerLite account and get a fresh new email started.
In the block section (far left of your screen) scroll until you find the option to add an image. Drag and drop the image block where you want it to appear in your email.
Step 2: Click on the image block, then the “Browse” button to select your image. This will open up your File Manager where all your uploaded images live.
Step 3: Click the drop-down menu on the orange “Upload” button (upper right of your screen) and select “Giphy”.
Step 4: This will open up the Giphy integration screen. Simply enter a keyword into the search bar at the top, scroll to find the best GIF for your email, and click the “Import” button.
Step 5: Your chosen GIF will now appear in your File Manager section. Click on the newly added file and then the “Select” button.
There you have it! Now you know how to insert an animated GIF in MailerLite for your readers to enjoy!
Final Thoughts on Adding GIFs to Emails
Never forget that people are visual creatures. And in the online world, it can be so easy to misconstrue the written word as we can’t hear how the writer actually intended those words to be spoken.
A GIF can really help your readers understand exactly what emotion you’re trying to get across and keep things fun. Because let’s face it, are you excited to open up emails that are just a big ol’ block of text? Not so much!
Make your newsletters more visually interesting and your email open rates will likely improve!
And if you need more help with your email marketing, check out Kate Doster’s Email Marketing Fairy Template Pack.
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How to use GIFs in your email newsletters
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