Are you struggling to grow your Pinterest reach? Today I wanted to go over how to easily get more Pinterest followers. I have a new favourite method and a few old faithful ones to share.
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Do Pinterest Followers Matter?
Yes, and no.
Ultimately, having a large number of followers does not equal success.
BUT the more followers you have, the more you’ll appear to have some authority in your niche. If your numbers are high, people’s first impression will be to trust that you are providing valuable content. Whether your content is good is what will determine if they continue to follow you.
So you don’t NEED a lot of followers to be successful. But you want the number to be high enough that other pinners take you seriously enough to click through to your blog.
I’m going to share with you my new method to gain more followers. But first, let’s go over the tried and true methods.
Follow other pinners within your niche
Following other pinners who pin similar content not only provides you with new information to learn from, but it also gives you more pins to share with your followers. And you need to share great, helpful content to get and keep your followers. Especially as a beginner blogger.
Following others can often result in you getting followed back.
When you follow someone, they’ll get a notification that you did. If they are notified someone within their niche has followed them, they may choose to check you out and follow you in return. This is why it’s also a great idea to include keywords relevant to your niche within your Pinterest profile name. You want it to be obvious what your area of expertise is.
Bonus tip: After you find someone to follow, check out who’s following THEM. Scroll through their followers and search for names that could also be in your niche. THEN, follow some of those people.
Why? Because clearly, they have an interest in your niche as well!
This strategy has worked really well for me to grow my followers. Just don’t go nuts and follow too many people at once. Pinterest could mark this activity as spam.
Related Reading: Boss Babes to Follow On Pinterest
Get More Pinterest Followers With Facebook Groups
Another method that has really helped me is using Facebook Group sharing threads. Many of these groups offer “Follow threads”.
Each group is different but most often, you share your profile and each person who participates is required to follow a certain number of accounts in exchange.
If you need some great Facebook groups to connect with other bloggers, you can check out my list of favourite groups below:
Add Social Media Icons
You can (and should) also have social media buttons on your site. Add a call to action to Follow you.
Use a free plugin like Grow or Shareaholic to add social icons to your blog. You can use the classic colours for each icon or customize them to match your branding like I did. I have my follow icons in my sidebar and my footer.
Add a Pinterest widget to your blog post
One of my favourite ways to gain followers is to embed a Pinterest widget directly into your posts. It brings the reader’s attention to your Pinterest account while adding visual interest to your blog post. You can choose to add a widget for a specific pin, board or your actual profile, like the one below:
So, let’s say you’re writing a post about Easy Winter Kids Crafts. You might want to add a board widget for one of your Pinterest boards related to kids, parenting, crafts, etc. If your reader likes your post, they’ll be more inclined to check out that board (since it’s right there for them) to get more great ideas.
You can find my detailed instructions on how to do this below:
My Latest Method to Get More Pinterest Followers
I have recently been having great luck using a new method for gaining followers.
The first thing I do when I log into Pinterest in the morning is to check my notifications in the top-right menu. There you’ll find notices like the one below that says (for example) “20 of your pins were saved”
When you click on those notifications you’ll be taken to a screen that shows all the boards your pins have been saved to.
I simply click the red follow button on each board (see below), even if those pinners saved pins that aren’t MY personal content. Even if they saved a third party pin that I had saved, I still follow them IF the board is relevant to my business.
Why? The same reasons we follow others in our niche.
Clearly, they are interested in what I’m pinning. When I follow them, they’ll get a notification saying “Online Blog And Business Help followed your board ________.”
HOPEFULLY, this will get their attention and they’ll be inclined to check out my profile and fingers crossed, they follow me back.
I’ve noticed a huge increase in followers since I started implementing this method. I’m averaging about 225 new followers a month!
At the end of the day, having a huge number of followers isn’t going to guarantee people are actually clicking through to your site. But the more followers you have, the more eyes will potentially be on your pins. Thus, increasing the chances of getting the click.
Give these methods a try and watch your numbers increase!
And if you’re still struggling to make Pinterest work for you, I cannot speak highly enough about Pinteresting Strategies by Carly Campbell. You’ve probably heard of it…because it’s amazing! It was a real game-changer for me.
Learn more about it here: Pinteresting Strategies
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