Pinterest Marketing Mistakes to Avoid
It’s no secret that I LOVE using Pinterest to drive traffic to my blog. If you aren’t using Pinterest as part of your online marketing strategy, you are seriously missing out.
If you already do count on Pinterest traffic for your blog, there are right ways and wrong ways to do so. There are many Pinterest mistakes bloggers make all the time. These mistakes can cost you major traffic.
Today I’d like to examine some of the most common Pinterest mistakes I see beginner bloggers make.
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I hear it all the time.
“Why is Pinterest so hard to use?”
When thinking about Pinterest mistakes, some instantly wonder if they’re making mistakes big enough to get their Pinterest account flagged for spam or banned completely!
Let’s look at some common pinning mistakes that can impact the success of your account and how to avoid them to keep Pinterest happy with you.
Pinterest Mistake #1
Not Using Keywords
I can’t exaggerate this enough. You NEED to use keywords. Pinterest is a search engine (with a visual aspect to it).
We have to use keywords so the Pinterest algorithm can find us/our pins/our content when users execute a search.
Where to use keywords?
• Profile name/bio
• Pin descriptions
• Board names
• Board descriptions
Profile Name/Bio
Start with your profile. Be sure to include some keywords in your name so it’s obvious what your account is about. You want Pinterest and its users to know right away what your niche is.
You also get a few lines of text to write a short bio. Try to include what you do/what your area of expertise is. Include keywords here to help Pinterest find you.
Pin Descriptions and Titles
Next, make sure you fill out ALL your pin descriptions and titles.
Pinterest needs those perfectly keyworded pin descriptions to determine what your pin is about and to help you get found by readers searching for a solution to their problem.
Include keywords other users may be searching for. Or, if you want to take it to the next level, check out the Tasty Pins Plugin to optimize your descriptions directly within your blog posts.
This can help with your blog’s SEO as well as your Pinterest reach. Learn more about Tasty Pins here.
Board Names and Descriptions
Another important place for keywords is your board names and descriptions. You need to make it absolutely clear to Pinterest what your board is about.
The board and the pins that live there will have a far greater chance of getting found in searches if it’s obvious what they’re about.
Avoid using cute, slang words and short-form words in your board title. Again, make it super obvious what the board is about.
For example:
Instead of simply naming the board “Pinterest”, I’ve called it “Pinterest Tips for Bloggers”.
I avoided trying to make it sound cute (“Pintastic” or “Pin Fun”, for example) and just made it very clear what the board is and who the board is for.
Treat the board description like a pin. Fill it out with as much detail as possible so there’s no question what type of pins will be found there.
Pinterest Mistake #2
Using Square or Horizontal Pins
I know this is a no brainer for a lot of you. BUT I still see this big Pinterest mistake All. The. Time.
So, for anyone still using square or horizontal pins…it’s safest to stick with vertical pins with a 2:3 ratio.
Not only does Pinterest favour vertical pins, but they’re also more eye-catching to potential readers who are scrolling through Pinterest for inspiration.
I’m not saying it’s impossible to get traffic from a square pin. Vertical pins simply tend to perform better.
A square or horizontal pin can easily get lost in a sea of long, vertical pins. They also allow far less room for highly readable text and engaging photos or graphics.
The smaller your pin, the smaller your canvas. This often means your pin titles will be smaller, harder to read, and less eye-catching.
So, try sticking to vertical pins. Pinterest is currently recommending a pin size of 1000 x 1500 pixels.
If you use Canva to create your pins, you can also use their Pinterest Pin template of 735 x 1102 pixels. Both sizes are Pinterest friendly and can be quite effective.
Next, be sure to include one of those new, vertical pin images in your blog post.
I can’t tell you how many times I’ve wanted to pin something from a post only to find no vertical image. So I leave the site without pinning anything at all.
Pinterest Mistake #3
Using free stock photo websites for Pinterest pins
There are plenty of blog posts out there promoting free stock photos for bloggers. Pixabay, Pexels, Unsplash, to name a few.
And as a beginner, I totally fell for this.
I used them all. And I thought I was choosing great photos for my pin design.
But as time went on, I began to notice I was seeing the same images I had chosen were also being used on a LOT of other pins.
Suddenly my pin designs were feeling stale and amateurish.
Pinterest prefers original photos. You can take your own photos, even if they aren’t amazing.
In fact, there is more and more evidence to show that Pinterest puts more pins into the Smartfeed with original photos than the overused, free stock photos.
Read more about how these free stock photo sites can hurt your Pinterest reach and blog traffic here: Why I Stopped Using Free Stock Photo Websites
If you aren’t comfortable taking your own photos, I highly suggest you use paid stock photo sites. They really are one of those wise blogging purchases you won’t regret.
You’ll get far better reach and engagement with beautiful, professional, not overly used images. And the price per photo isn’t drastic.
I personally use and love Pixistock, Ivory Mix, and Deposit Photos. Their photos are gorgeous, professional, and very high quality. They offer pin templates as well.
You can also download my Photo Bundle for Female Entrepreneurs. These are brand new photos perfect for creating Pinterest pins and blog graphics.
Grab them HERE.
Pinterest Mistake #4
Unattractive Pin Design
Having high-quality, attractive pins is more important than you may think. Your pin will be plunked in the middle of people’s home feeds among an endless supply of others.
If your pin doesn’t stand out and catch their attention, it will get lost almost instantly. And lost with it will be the opportunity to get traffic to your blog.
Always remember that your pin needs to “Stop the Scroll”. It needs to stand out from the crowd in order to make the average Pinterest user stop scrolling and click that pin.
If you need some inspiration, scroll through your own home feed and take note of the pins that catch your eye. Study them and note exactly what elements attracted you to them.
A cool way to do this is to actually squint as you scroll. Only the best pins will stand out to you that way.
P.S. Try my Free Pinterest Pin Design Templates HERE and Carly Campbell’s free templates HERE.
Related Reading: 7 Reasons to Hire a Pinterest Pin Designer
Pinterest Mistake #5
Not Making Enough New Pins
Pinterest is always trying to provide new and exciting info to its users. Emphasis on the word “NEW”.
The algorithm loves new. Preferably new content. But it’s hard to churn out new blog posts constantly.
It’s far easier to give Pinterest new pins. They don’t want to keep showing the average Pinterest user the same pins over and over again.
People would get bored and stop using the platform.
So if you don’t have time to create new content, make some new pins for your older posts. This way Pinterest will circulate those new pins and you’ll potentially bring new traffic to those old blog posts.
Great pin design is not everyone’s jam. And that’s okay! We all have our strong suits.
If designing pins is really not your thing, don’t stress. You can always purchase some professional, predesigned pin templates.
I use these professional Pinterest templates and they are a real time saver when I’m feeling uninspired.
Here’s an example below of what you get (along with a private Facebook group and coaching calls).
Again, you can get some free samples HERE and try before you buy.
IF pin templates aren’t within your budget, my advice would be to just keep churning out new pins.
They don’t have to be drastically different every time. Change or tweak your photo, change fonts or pick new font colours. That’s really all it takes to make Pinterest think it’s a new pin.
To get a better idea of what constitutes a NEW pin, read this post where I go into greater detail and provide visual examples: Save Time With Pinterest Pin Templates.
Pinterest Mistake #6
Writing Bad Pin Titles
The title of your pin is more important than you may think.
And not taking the time to craft an effective title (on both your pin image AND your title in the description section) can equal missed opportunities for traffic!
Your title needs to make the Pinterest user want more information. Enough so that they instantly want to click through to your blog post.
The title on your pin image needs to grab the Pinterest user’s attention and resonate with them.
The title in the description section should add additional info AND provide the algorithm with keywords you want that pin to rank for.
I go into much more detail about writing effective titles in this post: How to Write Better Pin Titles
Check it out for some helpful tips. I promise, pin titles really do matter.
Pinterest Mistake #7
Pinning Without a Strategy
If you’re just pinning with no strategy you likely won’t see fantastic results. To get the most out of Pinterest it’s important you have a plan.
You have to truly understand how the Pinterest algorithm works. There is a LOT to it and it never stops changing.
For example, if you pin the same URL too many times to the same board, you could get flagged for spam and end up with a suspended account.
If you pin the same image too many times your reach and engagement will plummet.
Complicated, right?
There are some great, proven pinning strategies out there. Take time to learn what’s working right NOW on Pinterest and invest in some education for yourself to really drive traffic from Pinterest.
My personal favourite is Pinteresting Strategies (read my full review HERE). I owe my full understanding of the Pinterest algorithm to this course.
Pinteresting Strategies 2.0 Bundle – by Carly at Mommy On Purpose (Use Coupon Code PINNING5 for $5 off)
Now, a HUGE portion of my blog traffic comes from Pinterest! I love that the course is continually updated as the platform changes (since it changes constantly)!
Update as of May 2023! Pinteresting Strategies 2.0 has just been updated for 2023 and is currently on sale using coupon code: READYFOR2023
Pinterest Marketing Mistakes: In Conclusion
So, are you guilty of making these Pinterest mistakes?
Don’t sweat it! They are easy to correct.
It’s also important to remember that Pinterest is not a one size fits all platform. What works for one user might not work for another.
There are always exceptions to every rule. If you’ve got a square pin that brings you loads of traffic, that’s awesome! Keep doing what’s working for YOU.
Happy Pinning!
Related Reading: How to Schedule Pinterest Pins (For Free)
P.S. Did you know I do Pinterest account reviews? Learn more about my business account audits HERE.
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Thanks for sharing! I recently started getting a serious bump in my traffic from Pinterest. Hopefully this will help even more! – Danielle
You’re so welcome, Danielle! Pinterest can be such a powerful tool when it comes to marketing and driving traffic to your blog. Hope you found some helpful Pinterest tips 🙂
Great article! It looks like I am guilty of a few of these mistakes. I can’t wait to see the difference implementing them will make.
Thanks Alyssa! It’s easy to make mistakes with Pinterest. It never stops changing!
This is such a great resource! I made a lot of these when I first got started because I didn’t know any better. I wish I’d had this to fix everything at once. Great post as always!
Thanks Jen 😉 I’m sure we’ve all made a few of these mistakes in our Pinterest marketing!
Pinterest can be such a huge source of traffic for bloggers. So it’s crucial to be strategic and make the most of using Pinterest. I’m still trying to figure out the magic formula and have done a ton of research on Pinterest. This post hits the key points. Great tips for maximizing the power of Pinterest! Thanks for sharing! – Briana @ Next Destination Unknown | https://www.nextdestinationunknown.com/
Hi Briana! I don’t think we’ll all ever learn the magic formula for Pinterest. It keeps us on our toes, that’s for sure! But definitely, so powerful. Currently, 85% of my traffic is coming from Pinterest!
Ah, I didn’t even think of stock images being a problem! Great advice; I’ll be making changes ASAP! Thank you!
Thanks for the comment, Melissa. I’m glad you found some helpful Pinterest tips. I’ve seen great results from ditching the overused stock photos.
Thanks for this useful info. I never actually thought about the free photos thing but it makes sense. Thanks for sharing.
Thanks for the comment, Natalie. I’ll bet you start noticing the same stock photos all over the place now 😉
Great post! i wish i had something like this a few months ago. would have saved me from the obvious mistakes i made
Hey Hailey! We’ve all made Pinterest mistakes along the way. Glad you liked the tips. Thanks for the comment 🙂
Great post. Pinterest is an effective marketing channel if used correctly. Many bloggers and business owners have a hard time understanding how it works. This post will definitely help!
Thanks, Nina! Pinterest IS tricky as it never stops changing. We just have to roll with it and know the basics 🙂
Hello! I just started a blog and while I’ve been a Pinterest user for a long time, I wanted to understand more about being a Pinterest creator so thanks for this article!
You’re very welcome, Zoe! Pinterest can be tricky but it continues to be my number 1 source of traffic, so it’s worth it! Good luck with your Pinterest marketing.
Thanks for these tips. I’ve been blogging for a year and Pinterest still boggles me to this day. It’s ever changing and it’s very hard to keep up and keep a steady strategy in place.
Pinterest is SO tough to figure out! It will never stop changing so we just have to keep rolling with it! Thanks for the comment 🙂
I am starting out on Pinterest and I don’t think there’s better information than this 😊 Thanks for sharing 💕
That’s so nice to hear, Anish! Thanks so much and I hope you found some helpful Pinterest tips 🙂
I just can’t seem to master Pinterest – thanks for this great article – it’s only up from here!
Thanks Lisa! I think most bloggers struggle with Pinterest more often than not! It never stops changing. I’m creating 4-6 new pins a day and that seems to be keeping Pinterest happy (right now).
Great Pinterest info!
Thanks, Tayloe! Pinterest Marketing is tricky. Hope you got some useful information!
I love these Pinterest tips! I’m new to Pinterest Marketing but love the keyword in profile idea! Thank you so much for these helpful tools! 🙂
Thanks Cathy! Glad you found an actionable tip 🙂
I’m not making every Pinterest mistake but I’m making a lot of them. Thanks for the info.
Happy to help, Mike! Thanks for the comment.
I hope to increase my low engagement with your strategies. In your opinion, how much time per week does it take to have a “healthy” Pinterest strategy? It all seems so complicated to me.
Hey Christina. It definitely is complicated! I truly believe it depends on your niche, your audience, and the strength/establishment of your account. There is no one size fits all when it comes to Pinterest. What works for some won’t necessarily work for others. You have to experiment and see what’s working for you. Personally, I am on the platform twice a day. I pin in the morning and in the evening. I aim for 4-6 new pins every day. This is what’s working for me right now. But that could change next week!
I was definitely using unattractive Pinterest pin designs and some stock photos, but plan to change that now after reading this. Thanks for the helpful tips, hopefully this will help with my pinterest conversions!
Pin design is so important. Your pins need to stand out in a sea of others. I’m glad you found some helpful Pinterest tips Oliver!
Thanks for sharing all this useful Pinterest information. I really need to check what I am doing more rigidly to attract more sales.
No problem Elaine! Another thing to remember is that Pinterest loves consistency. Find what’s working for you and stick to it 🙂 Thanks for commenting!