Do you need a little help with your Instagram marketing? Or just need to cut down on the time you spend on Instagram? If you aren’t already using Tailwind to make your Insta life better, Tailwind for Instagram just got a total makeover that you HAVE to check out!
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I’ve already sung Tailwind’s praises in previous posts. I personally use the platform more for Pinterest. But I have to say, their Instagram game is STRONG!
Tailwind for Instagram already offered some pretty awesome features, like Auto-Publishing, SmartSchedule, Hashtag Finder, and the ability to hide hashtags. But their newly revamped dashboard boasts some really cool, time-saving, engagement raising tools.
Check out some of the new features below to see how Tailwind can help you UP your Instagram game.
Tailwind's Smart.bio
Tailwind's Smart.bio allows you to create a whole page for links. This is HUGE as you can't add links to your captions (unless you have over 10,000 followers). You can add a link to your bio, but only one. This is limiting when trying to convert followers into leads. You can even add links to specific Instagram posts. Smart.bio allows you to add as many links as you want. This could include a link to your blog, mailing list sign up, affiliate products, etc. The sky is the limit!
Check out this short video to guide you through the simple set up and use of Smart.bio:
SmartSchedule
When you connect your Instagram account to Tailwind, you get the power of analytics. Because of this, Tailwind actually knows when your Instagram audience is most engaged. The SmartSchedule actually picks the best times for you to post so you can get more out of every post. If that ideal time isn't convenient for you to make your post, Tailwind will publish it for you at the best time. You can even schedule your Stories.
Drag-and-Drop Scheduling
With the 9-grid preview and drag-and-drop scheduling, you can see what your feed will look like before you post! Since Instagram is all about that cohesive visual approach to marketing, this is not only powerful but fun! It's enjoyable to plan out how your feed will actually look before you commit to anything.
Hashtag Finder
If you haven't read my post about Tailwind’s Hashtag finder, in a nutshell, it allows you to find the most relevant hashtags to help your post get found by the right followers.
Features to love about the Hashtag Finder 2.0:
- Hashtag suggestions appear and refresh as you type, whether you include hashtags or not!
- You can shuffle them around or dismiss the ones you don't love.
- You can hover over any hashtag to see how popular it is - so you can pick the BEST, most searched one.
- The hashtags appear colour coded so you can choose tags in your Niche, Best, Good, and Competitive.
- You can also save your hashtags in a handy list to easily choose from for future posts.
Related Reading: Grow Your Instagram Account With Tailwind's Hashtag Finder
Hiding Hashtags
While Hashtags are a powerful way to boost engagement, they can be a little ugly and distract from your perfectly crafted caption. And it’s no secret that Instagram is all about looks. You want your posts to be beautiful and eye-catching.
So if you’d rather your hashtags not be published in your caption, Tailwind will automatically publish them as the first comment! Your hashtags will still be there, connected to your post. But they'll be tucked away neatly within the first comment of your post.
Check out how easy it is below!
Related Reading: How to Easily Hide Instagram Hashtags In Your First Comment
Content Planning
On days you just don't have a clue what you want to say, they've got you covered. Tailwind wants to keep your creative juices flowing. Plan the perfect caption with ready to use Madlib style post ideas. Choose your photo/post type, and Tailwind makes suggestions to help craft a great caption when you're low on inspiration.
These are just a handful of ways Tailwind can give you a helpful boost with your Instagram marketing. There are lots more like:
-Unsplash integration (professional stock photo library)
-Ability to tag users and locations
-Photo cropping
-Post inspector
-Regram Instagram posts
-Profile Analytics
If you are using Instagram marketing to drive traffic to your blog, product, or website, Tailwind is really striving to help you reach your ideal audience and convert them into leads. Have a look at the new features to see for yourself. Tailwind is an official Instagram (and Pinterest) Partner tool, so you know Instagram approves of accounts who are utilizing these tools.
You can try Tailwind for FREE for up to 30 scheduled Instagram posts! Sign Me Up!
I hope you find those new analytics showing a nice upward trend 😉
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