Advice to help your mom blog succeed!
So you’re starting a mom blog. Good for you! I’ve got some helpful tips for new mom bloggers and aspiring bloggers you don’t want to miss!
Maybe you’re an experienced mom with tons of advice to share. Maybe you’re a new mom wanting to stay at home with your baby while contributing to your household income.
Either way, there will be a lot to learn. I want to share with you some of the tips I have learned along my blogging journey that may help you and your mommy blog thrive.
This post contains affiliate links. This means if you make a purchase through one of these links, I may receive a small commission, at no extra cost to you. All opinions are my own. Read my full disclosure here.
First of all let me say, starting a blog in the parenting niche is a fantastic choice.
While there is a lot of competition, there is also high demand. There are millions of parents around the world struggling with something.
And we all love to turn to Google or Pinterest looking for a solution. If you’ve got answers, you’ve got readers!
Parenting isn’t a trend that will simply die off. People will always have children! So you’ll always have an audience.
For these reasons and many more, the parenting niche has the potential to earn you some real money from home. IF you do things right.
So let’s dive into some of my top tips to become a successful mom blogger.
Tips for new mom bloggers #1 – Don’t jump right into starting a mom blog
Blogging is not a get-rich-quick scheme. It’s a long game. Be prepared to learn a lot, be frustrated with the process, and be patient with the results.
While success won’t come overnight, there are things you can do to speed up your progress.
Take your time, do your research, and have a clear plan before diving in.
Most importantly, don’t be afraid to invest in your success. I can’t stress this enough.
If you want your blog to provide for you the way a new business would, you need to invest in it as you would any business.
I promise, you’ll start to earn money MUCH faster by investing properly from day one than you would if you try to take the free route.
I can’t tell you how much I wish I invested more in my blog from day one. If I could do it all again I’d spend more money on LEARNING.
Which leads me to:
Investing in Blogging Education
You wouldn’t expect to get a diploma to build a new career without paying for your education, right?
Well, you can get yourself educated in terms of blogging too. And you’re much more likely to make a career out of it if you do!
And while I know there is a ton of information available for free online, there really is a reason the great information costs money.
Pssst…Pros don’t give their best information away for free. If they did, they wouldn’t make any money.
These are my top recommendations for new mom bloggers:
Blog By Number by Suzi Whitford
Suzi Whitford is the brains behind StartAMomBlog.com. And since you’re wanting to start a mom blog, this one seems fitting, right?
This course is designed to take you step by step through the process of starting and monetizing a mom blog.
It’s very popular, and for good reason. Suzi has helped thousands of moms, just like you, start blogs and earn money from home. It’s super easy to follow.
Think of it like a paint-by-number, but for blogging!
She’ll take you through every step, from choosing a web host, a theme, launching, monetization, and more! There are also a ton of valuable bonuses like templates, stock photos, blog post ideas, etc.
Check out the Blog By Number course here.
Pinteresting Strategies by Carly Campbell
Moms LOVE Pinterest. We use it to scroll for recipes, craft ideas, birthday party games, and questions to our everyday mom questions.
Some may think of Pinterest as a fun platform to dream up home decor ideas, but it’s actually a search engine.
People use Pinterest to find answers to their problems or suggestions for events and more. And the mom niche does very well on Pinterest.
BUT, there is definitely a right way and a wrong way to do Pinterest. You need an effective strategy to make it work.
That strategy includes keyword research, proper Pinterest SEO techniques, eye catching pin designs (grab free pin templates here), effective business account set up, how you pin, when you pin, and so much more.
It’s complicated but worth it once you learn how the algorithm works.
I only ever recommend Pinteresting Strategies when offering suggestions for Pinterest education. Because of this course, Pinterest is my number 1 source of blog traffic.
Pinteresting Strategies is very well known in the blogging/Pinterest community.
Why? Because it works! It is without a doubt, THE best investment I’ve made for my blog traffic.
I learned so much from this course, Pinterest is now my top traffic source, by far!
Use coupon code PINNING5 to get $5 off Pinteresting Strategies 2.0 here.
Related Reading: My Honest Review of Pinteresting Strategies
Easy On Page SEO
Learning SEO (search engine optimization) is one of the most important things you can do for your blog.
Making your site and your blog posts SEO-friendly so Google can suggest your posts in search results, is imperative to your success.
Do not wing it. You will eventually learn that you should have done it right from day one and it will cost you time, traffic, and money in the long run.
Easy On Page SEO by pro blogger, Debbie Gartner is one of the best eBooks out there, especially if you are learning SEO from scratch.
It’s very popular and highly recommended by pretty much any big name blogger you ask. Debbie knows SEO!
Check out Easy On Page SEO here.
Or read my full review here: Honest Review of Easy On Page SEO
Build a Successful Blog Bundle
This is for those on a tight budget.
I was once like you. Brand new to blogging and realizing there was an endless amount of information to learn. That’s why I created something just for folks like us.
This bundle is essentially 6 eBooks in 1 (plus a pretty great bonus section).
In it you’ll learn the basics about: Starting a blog, SEO, affiliate marketing, email marketing, blogging legally, and Pinterest marketing.
You’ll get a mini eBook about each topic that covers the basic information beginners need to know, who to trust as experts on each topic, and what resources are worth looking into when you’re ready to learn and have more money to invest in education.
Plus tips to try and mistakes to avoid!
There are many other courses I could recommend. But getting your feet wet with some basics is a good start.
If you’re looking for more courses to take your blog to the next level, check out:
11 Must Try Blogging Courses to Make More Money!
Tips for new mom bloggers #2 – Pay for a reputable web host
If you haven’t already launched your site, please don’t be fooled by some of the dirt cheap or free options out there. (DO NOT use a free platform. You will regret it. They are next to impossible to monetize).
More than often, you’ll get what you pay for. And if you’re just starting out, you’ll want a host that will offer you amazing support.
For this reason, I always recommend SiteGround for new bloggers.
Their online chat feature is a life saver when you feel like you may rip your hair out troubleshooting issues on your site.
Their customer service is absolutely amazing and they take a back up of your site daily.
Meaning, if you make a complete mess of your site while trying to do something new, you can restore the backup file through SiteGround and take it back to where it was.
Tips for new mom bloggers #3 – Write for your audience, not for yourself
The days of blogging all your random thoughts are over. People are online to find solutions to their problems.
They don’t want to hear about your personal experiences unless it can help them in some way. You need to provide value or they’ll leave your site and never return.
So for example, don’t write this post: “Our trip to Disneyland”
Why? Because no one is searching for that!
They don’t care about what you did, or how much little Johnny enjoyed the funnel cake you got him. There’s nothing in it for them.
Instead, write these posts:
How to Do Disneyland on a Small Budget
Best Places to Eat at Disneyland with Toddlers
The Best Disneyland Rides for 5 Year Olds
These are the types of posts people are searching for. They don’t want a detailed itinerary of what you did.
They want the answers to their specific questions. Always provide value and a possible solution for other people’s problems in your posts and you’ll be far more likely to succeed.
Tips for new mom bloggers #4 – Find your unique angle
While a blog in the parenting niche is a good choice because people will always seek out parenting advice, it IS oversaturated.
Meaning, there’s lots of competition. But if you can find something that makes you unique, you can make it work.
Basically, you need to niche down, find your audience, and speak to them. This will narrow down who you’re creating content for and help you carve out a space for yourself in their lives.
So what makes you different? It could be your parenting style, your professional background, a challenge you and your family face, etc.
For example, some unique angles could be parenting twins, or being a military wife/mom, a homeschooling mom, a mom to a child with special needs.
The more specific you can be, the better.
Tips for new mom bloggers #5 – Keep a Parenting Journal
Not only is journaling great for your mental health, it will provide you with so many blog post ideas!
Documenting your parenting struggles, triumphs, frustrations, joys, etc. will supply you with endless content ideas.
You may write down something your child is struggling with, solutions you tried, what worked, and what didn’t.
Chances are whatever the issue is, it’s something that another mom is going through as well. And what do moms do when they are looking for a solution to a problem? As mentioned earlier, they head to Google or Pinterest!
Blogging about your experiences and applying proper SEO (search engine optimization) techniques to your posts can help other parents through the same things you went through.
People love life hacks! Keep track of your day to day life with your kids and you’ll be sure to come up with solutions that will help somebody.
I love Planner/Organizer for Moms. It’s super affordable too (click for a closer look).
Related reading: Huge List of Blog Post Ideas for Mom Bloggers
Tips for new mom bloggers #6 – Become an Amazon Associate
Have you heard of affiliate marketing? It’s one of the easiest ways to start earning money from your blog.
A mom blog and the Amazon Associates program are a match made in heaven.
It’s a very popular way to earn money with your blog. Everyone trusts Amazon. It only makes sense to place Amazon affiliate links on your blog.
Why? Chances are, once people are on Amazon, they’ll make a purchase.
Here’s the best part. ANY purchase they make after clicking on your affiliate link will be credited to you.
For example: a reader could click on your link for a diaper rash cream you suggest, and end up buying a stroller!
You’d make money on the stroller that you didn’t even suggest! Sounds pretty great, right?
But there are lots of rules you need to follow. Learn How to Get Started as an Amazon Associate here.
Related reading: 7 Ways to Maximize Affiliate Marketing Efforts
Tips for new mom bloggers #7 – Start your mailing list right away
Any successful blogger will tell you, the money is in your list!
The sooner you start building a list of loyal email subscribers, the better. Trust me on this one. Social media algorithms can (and do) change overnight.
But your email list is yours. No algorithm change can take away your access to them.
So how do you build an email list?
Start with a good email service provider. My top choice is MailerLite. It’s user friendly and free for your first 1000 subscribers.
There are also tons of helpful tutorials on YouTube when you get stuck on something.
Next you need to create your opt in freebie.
What is an opt in freebie? It’s the item you offer potential subscribers in exchange for their email address.
Think about the mailing lists you’ve signed up for. I’m sure you didn’t just hand over your address, right? You got a discount, a printable, a free download. You’ll need to do the same.
What to offer as an opt in freebie? Check out this free webinar: Freebies that sell and serve by Kate Doster.
Using PLR products is also a great way to quickly get a freebie made so you can get building that list asap!
Tips for new mom bloggers #8 – Create Your First Product
A popular way to monetize mommy blogs is through ad networks. But you need lots of traffic to get accepted into the good networks.
Building enough traffic to apply to high paying ad networks is a great goal to have, but in the meantime, you may be looking for alternate income streams.
That’s why you’ll want to start brainstorming digital product ideas sooner than later.
Digital products are a perfect fit for the parenting niche. There are endless possibilities of the things you can create.
Items like planners, coloring pages, birthday party invitations, etc. do really well and are quick and easy to make. You can sell these items through your site through various platforms.
Tips for new mom bloggers #9 – Find ways to keep the kids busy while you blog
Depending on the age of your children, finding time to blog can be a real challenge.
When my daughter was really young, I worked on my blog during her nap times. As she grew older, I had to find ways to keep her occupied so I could work.
I also created her a dress up box. This provided hours of entertainment and was really inexpensive to put together.
I grabbed items from thrift stores, Dollarama, and started a fun collection of items she absolutely loved. You can also get some fun superhero capes/masks off Amazon that were a big hit.
Good luck with your new mommy blog!
I hope you’ve found these tips for new mom bloggers helpful on your journey. You may be feeling a little overwhelmed and don’t know where to start.
Take things one step at a time, be patient, and never stop learning. You’ll do just fine.
Oh and you may find these Blogging & Social Media Terminology Cheat Sheets helpful too. They’re free! From me to you 🙂