You may think that Pinterest is just for bored women looking for outfit inspiration, unique wedding ideas or recipes, but it’s so much more than that. If you have a product to sell, a blog, website, Etsy shop, and you aren’t on Pinterest yet, you are seriously missing out! Keep reading to find out why you should be using Pinterest to market your product or business.
This post contains affiliate links. This means if you make a purchase through one of these links, I may receive a small commission, at no extra cost to you. All opinions are my own. Read my full disclosure here.
The Numbers Don’t Lie
291 MILLION people use Pinterest every month! That is not a made-up number. That’s a lot of eyes, all over the world, looking for pins that offer solutions to their problems.
Another pretty fantastic number – Pinterest is responsible for generating 90% of all the social media shares on the internet! Those social shares have the ability to create massive website traffic.
A very large portion of my traffic comes from Pinterest. In fact, it’s my number 1 traffic source and has been for years now.
Check out the action this pin is getting. Outbound clicks means people who clicked through to my blog. And this is just showing results for the last 30 days.
Although that didn’t happen overnight. It took time and some effective strategies to get there. But when you find what strategy works best for you, it can lead to amazing blog traffic!
Please note: Pinterest really is a long game. So don’t stress if you don’t see results right away.
Pinterest is a Visual Search Engine
People (mostly women, but male users are on the rise) flock to Pinterest for inspiration, ideas, product recommendations, and more.
It’s quickly become a handy, visual search engine (with an emphasis on visual) to not only get information but also find a specific item you’re looking for, complete with a link to where it can be purchased.
It turns browsers into buyers.
Who doesn’t love online shopping? People see it, they like it, they buy it. The path from view to purchase is short, fast and easy.
Pinterest also helps you figure out what your audience likes and what they don’t. When you create a business account with Pinterest, you get the power of analytics. The analytics give you valuable insight into what your audience is clicking, saving, and just generally responding to. And of course, what they aren’t. You can also see things like who your audience is in terms of gender and where they live. All that knowledge is power! Power that you can use to generate traffic and sales.
Join as a business here.
Related Reading: How to Properly Set Up a Pinterest Business Account
Pinterest Pays Attention
If you start by pinning other people’s pins that have gone viral or have a lot of repins, it helps your profile rank higher. This means Pinterest will notice that you pin really great, in-demand content and give you more exposure.
Once you’ve built up your boards with third party pins, you can add your own pins and not worry too much about pinning other people’s.
You just want to use the best, most popular pins from other people to help build up your new boards and help the algorithm understand what your board is really about.
Posting the best pins means more people will see you, follow you, and hopefully click on over to your website.
Not only will those clicks increase the chances of gaining clients or making a sale, but the boost in traffic will also help with your SEO (Search Engine Optimization). Meaning, the more engagement on your site, the better your site will rank with Google.
It gets even more interesting. People are using Pinterest for Affiliate Marketing.
What’s affiliate marketing, you ask?
Basically, an online retailer pays you a commission to promote or drive traffic to their sites, resulting in sales.
You can make money with affiliate marketing on Pinterest even if you don’t have a product to sell.
Pinterest put a stop to affiliate links for a period of time because spammers were abusing them. But they’ve boosted their spam detection and are now allowing them again.
The link below is not only an example of an affiliate link, but also a great (and FREE) course on how to get started in affiliate marketing:
Related Reading: How to Maximize Affiliate Marketing Efforts (& Sales!)
All of this info is just way too good to pass up as a business person.
Why are you not using this platform to sell your products or drive traffic to your site? It’s so simple. As your audience pins your images, the people that follow them are exposed to your content too. This can create a ripple effect and thus, your reach grows.
These are just a few small reasons you should be using Pinterest marketing to sell your product or business. Just the tip of the iceberg, really.