Online Blog & Business Help
Menu
  • Home
  • Products/Services
  • Blog
  • About Me
  • Contact
Menu
Write better Pinterest Pin Titles

How to Write Better Pinterest Pin Titles (That Actually Get Clicked)

Posted on by

 

Creating the Best, Most Effective Pin Titles

How’s it going with your Pinterest marketing?  If your pins just aren’t getting the attention you had hoped for, there’s a good chance your pin title isn’t as effective as it could be. In this post, we’ll look at some simple tips to write better Pinterest pin titles.

On both your pin image AND the pin title section!

How to write better pinterest pin titles

This post contains affiliate links. This means if you make a purchase through one of these links, I may receive a small commission, at no extra cost to you. All opinions are my own. Read my full disclosure here.

 

Optimal Pin Titles on Your Pin Image

Pin titles, headlines, captions, etc. Whatever you choose to call them, they’re important.

First, let’s look at the title on your actual pin. Meaning, the wording you’re using on the pin image itself.

While Pinterest is a search engine, it’s important to remember that it’s a visual search engine.

The way your pin looks matters. And that includes the title or headline you choose to incorporate into your design.

Your title needs to make the Pinterest user want more information. Enough so that they don’t even hesitate to click through to your post.

For example:
Let’s pretend you’re on Pinterest searching for a chocolate chip cookie recipe.

You’re scrolling through a sea of cookie pins.

Are you more likely to click on a pin with the headline: “Chocolate Chip Cookies” OR
“The Best Chocolate Chip Cookies You’ll Ever Eat!”?

Kind of a no-brainer. Titles matter. 

 

Free Resource Vault

Get an exclusive code to get instant access to our awesome Freebie Vault!

You can unsubscribe anytime. For more details, review our Privacy Policy.

Loading…

Thank you!

Success! You’re in. Head to your inbox (or if that fails, spam folder) for your VIP access code.


.

 

How to write the most engaging pin titles

The key is to create titles that leave the user wanting more.

Think about what wording you can use that would make YOU, the user click on your pin.

Words like “easy”, “simple”, or “foolproof” tend to work well.

It also helps to remember that when people use Pinterest as a search engine they’re looking for an answer to their question.

And your pin has to leave them feeling confident that the answer to their question is just waiting for them by clicking your pin.

For great examples of engaging pin titles, check out this starter pack of FREE Pinterest pin templates HERE.

 

ShareASale Banner Ad

 

Another example:
Let’s say someone searches for “ways to help a colicky baby”.

Are they going to click a pin that’s simply titled:
“Colicky Baby Tips” or one that says “7 Effective Hacks to Help a Colicky Baby for Good!”?

There’s a lot of competition out there. The headings you incorporate into your pin image can truly mean the difference between getting traffic or getting lost in a sea of other pins.

 

Banner ad for Pinterest Pin Templates

 

Creating Great Pin Titles in the Description Section

Now let’s look at writing better titles in the description section. You’re given 100 characters for your title. And I recommend using as many of those characters as possible!

pinterest pin title section

Why?

Your title section is an important aspect of Pinterest SEO. You’ll want to use keywords here that you think people would use in a search.

Using all 100 characters and as many keywords as possible helps the algorithm figure out what the pin is about. And this helps the pin get found in searches.

Try to change up the title here from what you did on the actual pin image.

Your pin title is what gives your pin image some context. This is also your chance to provide additional info to your image. So it makes sense to seize the opportunity and use a different title here than you did on your image.

 

Writing Optimal Pin Descriptions

The same can be said for your description as well.

Let’s look at this pin as an example. The image title, pin title, and description each target different keywords.

pinterest pin title example

The image title may resonate with people who feel lazy when it comes to housework.

The pin title will help this pin get found in searches using the words Time-Saving or Cleaning Hacks.

And the description targets lots of highly searched words like, “organizing”, “sanitizing”, “DIY”, and takes it even further by being specific about different rooms of the home. 

So you want to try to cover as many keywords as possible. So for example, if someone was looking for some easy cleaning hacks, I may use the word “Effortless” on the pin image, “easy” in the title section, and “simple” in the description section.

Why? Some people might use the word “easy” in their search while others may pick “simple”.

This way, both those words are attached to your pin and you can potentially come up in search results for both!

 

legal bundle value pack ad

 

Testing different pin titles for the same post

Here’s something else you may not have thought of. The title of your post might not be the best possible title for your pin.

For example, I have a post titled “Honest Review of Easy On Page SEO“.

But that title on a Pinterest pin likely wouldn’t stop a Pinterest user mid-scroll and entice a click through.

But a pin title like “The Proven Way to Boost Your Search Engine Traffic” might.

And you can have many different pin titles for the same post. In fact, it’s a great idea to test out various titles and see which ones bring you the most traffic.

I have pins titled “How to Diversify Your Blog Traffic” and others titled “How to Add Multiple Income Streams to Your Blog“.

They both lead to the exact same post, and both titles are relevant to the information within that post.

So when you’re creating your pins, brainstorm as many alternate title ideas as you can for your posts. As long as the information that goes along with each title can still be found in your article, it is totally fine to title your pins differently than the posts.

 

blogging terminology cheat sheets banner ad

 

In Conclusion

I hope these tips help you write the best Pinterest pin titles possible to help get more clicks. But if you still think you need help with your pin titles, check out this very affordable, and super helpful mini book:
Pinterest Traffic Title Hacks For Bloggers 

I love and highly recommend this 20 page guide to writing better headlines. You can implement the tips right away and there are some truly helpful hacks you likely haven’t thought of yet.

 

Here are some additional Pinterest resources to learn more:
How to Properly Set Up Your Pinterest Business Account
7 Reasons to Hire a Pin Designer
Why I Didn’t Click Your Pinterest Pin
Free Pinterest Pin Templates

 

Like This Post? Share it!

how to write better pinterest pin titles for more traffic

Better Pinterest Pin Title Ideas

 

36 thoughts on “How to Write Better Pinterest Pin Titles (That Actually Get Clicked)”

  1. Princess says:
    at

    I totally agree that it is important to remember that when people use Pinterest as a search engine they’re looking for an answer to their question. Thanks for sharing this!

    Reply
    1. Karen says:
      at

      You’re welcome! I think people sometimes tend to think of Pinterest as a social media platform and not a search engine. But to make it work properly for marketing purposes, we have to treat it as a search engine to see success!

      Reply
  2. Cyndi says:
    at

    This is such an amazing breakdown. The pin description is very helpful!

    Reply
    1. Karen says:
      at

      So glad you found it helpful, Cyndi!

      Reply
  3. Anitha says:
    at

    This was really what I needed as I have always struggled with Pinterest. Will definitely follow these tips

    Reply
    1. Karen says:
      at

      Pinterest can definitely be a struggle 😉 I’m glad you liked the post, Anitha.

      Reply
  4. Aditi Jain says:
    at

    This is so helpful. I always struggle with headlines.

    Reply
    1. Karen says:
      at

      Thanks Aditi! Headlines and Titles can be so tricky on Pinterest. Especially if you’re making a new pin for an old post and you don’t want to use the same title over and over again!

      Reply
  5. Evie says:
    at

    Oh my gosh yes, every time you create a pin, you really are creating 3 different titles! I like to use my most catching title as the text overlay on the graphic.

    Reply
    1. Karen says:
      at

      Thanks Evie! And yes! Using the catchy titles on your Pinterest pin to help grab a user’s attention is a great idea.

      Reply
  6. Andrea says:
    at

    Great tips!! I’m definitely doing to use them.

    Reply
    1. Karen says:
      at

      Awesome to hear! I love helping people use Pinterest effectively 🙂

      Reply
  7. Komal Singh says:
    at

    This was such a useful tip- especially as a content creator. Thanks for sharing!

    Reply
    1. Karen says:
      at

      I love hearing that! Happy you found some useful tips for your Pinterest title writing.

      Reply
  8. Deanna says:
    at

    Gurrrl, I struggle with pin titles. Thanks for the tips! I think I’m going to use the word “foolproof” on my next one. I need to keep a running list and easy, simple, and foolproof are getting added. 🙂

    Reply
    1. Karen says:
      at

      That’s a great idea! I’m so glad you found the pin title tips helpful.

      Reply
  9. Mpinane says:
    at

    This was informative and helpful. For someone still growing in their pinterest knowledge, this has been beneficial.

    Reply
    1. Karen says:
      at

      Amazing! I love helping people who are still trying to find the way to best use Pinterest marketing for them 🙂

      Reply
  10. Cindy Mom the Lunch Lady says:
    at

    OMG I’m loving this post! My pinterest is so hit and miss…. these tips are sure to help!

    Reply
    1. Karen says:
      at

      Hey Cindy, I’m so happy you found the Pinterest pin title tips helpful 🙂

      Reply
  11. Elisa says:
    at

    Love this! Super helpful!

    Reply
    1. Karen says:
      at

      Yay! That makes me happy!

      Reply
  12. Kayla DiMaggio says:
    at

    Love this! I am all about learning new tips and tricks, my pinterest has been struggling lately so I can use all the help I can get!

    Reply
    1. Karen says:
      at

      Happy to help 🙂 Thanks, Kayla!

      Reply
  13. Kaybee Lives says:
    at

    Super helpful! I always struggle when it comes to sitting down and writing these captions and titles so I am glad to have this resource.

    Reply
    1. Karen says:
      at

      I’m so glad you found the pin title tips helpful!

      Reply
  14. Miranda Balogh says:
    at

    These are all excellent tips! I’m going to apply some of them to my Pinterest strategy. Thanks for sharing!

    Reply
    1. Karen says:
      at

      Awesome! I hope the pin title tips help your strategy. Thanks for the comment, Miranda.

      Reply
  15. Lisa Harvey says:
    at

    This post has been a godsend to me. I have been struggling on Pinterest for months to gain traction and I think this is the reason. I was making my pin title and pin description the same. No wonder It was not happening!
    Everyone kept telling me how wonderful Pinterest was and I just couldn’t believe it to be so.
    Now I know it was me.
    Thank you so much 🙂
    Lisa.

    Reply
    1. Karen says:
      at

      This is so nice to hear, Lisa! I’m thrilled you found the Pinterest pin title tips helpful. Thanks for commenting.

      Reply
  16. Laura says:
    at

    This is so true. The title matters just as much as the picture!

    Reply
    1. Karen says:
      at

      For sure! You have to hook the reader with both the pin title and the pin image!

      Reply
  17. Joanna says:
    at

    Very useful information. I’m still trying to get my head around Pinterest. What I find hardest is coming up with different titles and descriptions for the one post being pinned to different boards. I have saved this article so I can keep referring to it. Thank you for sharing.

    Reply
    1. Karen says:
      at

      I’m glad you found it helpful, Joanna 🙂

      Reply
  18. Lani says:
    at

    Just what I need. Now I know “keyword” is the key. Thanks so much for the info

    Reply
    1. Karen says:
      at

      With Pinterest, keywords are everything. Think of it as a search engine and you’ll get more positive results.

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Welcome

Woman Sitting cross legged on hardwood floor with laptop Apple computer on her lap

Welcome!
I’m so glad you’re here. Stick around for loads of tips and helpful resources to grow your online business to its full potential!
-Karen

FREEBIE

Free Blogging Terminology Cheat Sheets For New Bloggers!

Hit the easy button when it comes to understanding blogging and social media terminology and abbreviations!

Join our mailing list below to grab your free download!

If you don’t receive an email, check your junk folder and add us to your address book.

You can unsubscribe anytime. For more details, review our Privacy Policy.

FOLLOW US!

What We’re Pinning


Recent Posts

  • How to achieve your blogging goals in 2023
  • Black Friday Picks for Bloggers 2022
  • 9 Helpful Tips for New Mom Bloggers
  • 7 Ways to Maximize Your Affiliate Marketing Efforts
  • How to Write High Converting Emails: Expert Interview

Join Grammarly's Affiliate Program

PRIVACY POLICY

DISCLAIMERS & DISCLOSURES

TERMS & CONDITIONS

ACCESSIBILITY STATEMENT

DO NOT SELL MY PERSONAL INFORMATION

BECOME AN AFFILIATE

© 2023 Online Blog & Business Help | Theme by Superb WordPress Themes
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Popup Button